Ideas are powerful. Simple ideas are contagious. Branding/communications/advertising is all about repeating (and playing with) one simple idea over and over again. Marketers didn't invent this. Beethoven knew this. Sticking to one powerful idea for a whole symphony was considered mastery. One simple idea (dum dum dum dummmm) is the kernel of Beethoven’s 5th symphony. The idea is repeated in various form over the course of ~35 minutes. It is disarmingly simple. And extremely effective. Enjoy this analysis by Gerard Schwarz of @allstarorchestr

Uploaded by All-Star Orchestra on 2014-06-11.