Hi 👋
My name is François Royer Mireault.
I am a strategic marketing leader with a solid track record in customer research, go-to-market, positioning, e-commerce, and demand generation tactics.
5 years as a digital marketing tactician, 5 years as an agency communications/brand strategist, and 5 years as a marketing consultant focused on tech & startups.
Currently:
• Consultant in marketing strategy for tech startups (focus: B2B, SaaS, Deep Tech)
• Marketing coach at the District 3 accelerator
• Lecturer in Marketing at HEC Montréal
• Pre-seed/seed micro investor + board member at Elevent, Le Buck
I share articles on this blog and write in French at highlow.ca/publications.
You can catch me on Twitter or LinkedIn too. Feel free to drop me an email at francois [at] highlow.ca.
It all began 15 years ago on the web, experimenting with video content, blogging and SEO projects during my entrepreneurship degree. My passion led me to join a vibrant e-commerce team at L'Oréal Canada in 2011. Continuing my pursuit of marketing, I completed an M.Sc. in Marketing at HEC, focusing on mobile marketing for my thesis.
In 2014, I joined the national ad agency lg2 as a strategist, providing guidance to major brands on digital communication and CRM.
Since 2017, I've had the privilege of working on over one hundred strategic assignments–from helping national B2C brands craft their communications and content strategies to helping B2B tech startups refine their business plans and execute their growth tactics.
On a personal note: I read a lot, tweet a lot, and I like to play music and snowboard/skateboard/surf.