Dave Kellogg is an Entrepreneur in Residence at Balderton Capital. Advisor, director, and consultant, he’s also the author of the terrific sales & marketing blog Kellblog.

The following presentation is A CEO’S Guide to Marketing and it contains timeless advice. These 3 sections are key for startups & tech companies:

Reverse-engineer marketing from buyer empathy
Marketing is all about funnels
Messaging is a structured FAQ

Again, kudos to Dave Kellogg.

Dave Kellogg SaaStr 2021: A CEO's Guide to Marketing from Dave Kellogg