François Royer Mireault

Thoughts on marketing, startups, tech, people, arts and 'all of that jiving around'.

  • Blog
  • Featured
  • About
  • FR
    • À propos

Attribution

  • Challenges with B2B Attribution (And How to Get Over them) | Factors.AI

  • 3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly | MarTech.com

  • Why traditional B2B marketing attribution is broken and what you can do about it | Supermetrics

  • Marketing attribution is not what you probably think | SegmentStream

  • The digital marketing attribution problem | Funnel

  •  Generating 95% of Pipeline From Marketing with Trinity Nguyen from UserGems | Chili Piper (YouTube)
 
Featured
Demand Generation Channels
Demand Generation Channels
B2B Startup Marketing: The Best Ressources, Blogs, Podcasts
B2B Startup Marketing: The Best Ressources, Blogs, Podcasts
Startup product videos: great examples of 'ungated' demos
Startup product videos: great examples of 'ungated' demos
Startups and digital marketing with Edouard from Cardigan
Startups and digital marketing with Edouard from Cardigan
Performance marketing or brand marketing? Both.
Performance marketing or brand marketing? Both.
Be a foolish beginner
Be a foolish beginner
Why is targeting the right customers so important
Why is targeting the right customers so important
B2B Marketing – 5 Strategies
B2B Marketing – 5 Strategies
Social media strategy deck
Social media strategy deck
Don't make it more complicated than necessary
Don't make it more complicated than necessary